Who buys farmhouses in the Marche

In 2025, 17,410 homes changed hands in the Marche, 3.9% more than the year before. It is an average, and like all averages it hides the interesting part: the market did not grow evenly, it grew by size.

Large houses up, studios down

Split by floor area, 2025 sales in the Marche describe two opposite markets. Homes up to 50 m² fell 7.7%. Those between 115 and 145 m² rose 11.1%, and those above 145 m² rose 9.0%. Large houses are the only part of the market growing clearly.

In absolute terms: 3,396 of the 17,410 sales involved homes above 145 m², almost one in five. In a region where the average area sold is 112.7 m², that is a high share.

Where

Growth is uneven across provinces. Pesaro Urbino is up 8.2%, Ancona 6.2%, Fermo 5.0%. Macerata is essentially flat (−0.4%) and Ascoli Piceno is down 3.7%.

The size breakdown reverses that ranking, though: in Macerata, sales of homes between 115 and 145 m² grew 20.5%, the highest figure in the region, while small homes collapsed by 20.2%. A province that looks flat overall can be very active in the segment that matters.

What it means if you are selling a farmhouse

A restored farmhouse almost always sits above 145 m², which is the band that is growing. It means that time-to-sale for a large house in the Marche is shorter today than the regional total suggests — and that comparing against 2023, the year of the general collapse in transactions, is no longer the right benchmark.

What it means if you are buying

That competition for large houses has increased, and that the era when a shell sat on the market for years is ending in the most sought-after areas. Average countryside valuations in the Marche rose 1.6% in 2025 after a decade of decline: not a surge, but a reversal.

The opposite deserves saying too, because it is also true: 1,700 sales across the whole province of Fermo in a year is a thin market, and in a thin market the price of a single house depends more on the house than on the statistics.